Case Study: Helpchat achieves up to 34% email open rates and 17% re-engagement of inactive users with MoEngage

Helpchat Achieves Up To 34% Open Rates For Email Campaigns With MoEngage

Helpchat, India’s largest AI‑powered personalized transactions platform, faced the common mobile app challenge of onboarding new users and re‑engaging those who became inactive or uninstalled the app. To improve retention and drive conversions across lifecycle stages, Helpchat partnered with MoEngage and used its segmentation, email capabilities and Uninstall Tracking & Analytics to deliver contextual, personalized email campaigns.

MoEngage implemented timed lifecycle journeys (onboard, activation, uninstall/feedback and re‑install prompts), segmented campaigns and coordinated push notifications to target inactive users. The results: MoEngage‑powered emails achieved up to 34% open rates, onboarding emails engaged up to 20% of recipients, and the campaigns reactivated about 17% of inactive users; uninstall emails also produced high engagement and provided feedback used to improve the app.

Helpchat