Case Study: Magenta Telekom achieves 30% conversion uplift with MoEngage

Hallo Magenta Maximised Conversions by 30% Using MoEngage Push Notifications and Flows

Hallo Magenta, the companion app for the Telekom Smart Speaker, needed to increase feature discoverability and deliver personalized feature updates across the customer journey. To address this, the team onboarded MoEngage (an insights-led customer engagement platform) alongside Customlytics to drive targeted, omnichannel engagement using MoEngage’s Cards, Flows, and Push Notifications.

MoEngage implemented in-app Cards for content marketing, automated Flows to guide setup and personalized communications, and tailored Push Notifications to re-engage users. As a result, MoEngage helped Hallo Magenta achieve a 30% conversion uplift, up to 75% CTR on campaigns and 50% CTR from push notifications, increasing regular app and Smart Speaker use.

Magenta Telekom