Case Study: Gujarat Titans achieves 93% screenview growth with MoEngage

Gujarat Titans boosts screenviews 93.89% with MoEngage

Gujarat Titans, a successful Indian Premier League franchise, needed to evolve its high-volume digital communication strategy to achieve deeper fan loyalty and significantly improve key engagement metrics like daily active users and screenviews. They partnered with MoEngage to implement an AI-powered customer data and engagement platform (CDEP), moving from generic outreach to hyper-personalized interactions.

Using MoEngage's Flows and Connectors, the team unified fan data and automated personalized omnichannel campaigns, including gamified in-app messages, AI-generated birthday videos from players, and targeted commerce reminders. This solution drove a 93.89% surge in app screenviews, a 62.45% increase in DAUs, and a 36.72% growth in registrations, demonstrating the powerful impact of MoEngage's data-driven personalization.

Gujarat Titans