Case Study: GoTyme Bank unifies 3 million+ customers and boosts engagement with MoEngage

GoTyme Bank boosts MAUs by 93.36% with MoEngage

GoTyme Bank, a rapidly growing digital bank in the Philippines, faced significant challenges with outdated legacy platforms that resulted in slow, manual campaign execution and a lack of unified customer insights. To automate engagement, unify its siloed customer databases, and decrease external team dependencies, GoTyme partnered with the MoEngage customer engagement platform to leverage its segmentation, personalization, and analytics capabilities.

By implementing MoEngage, GoTyme Bank automated its customer journeys and unified data for over three million customers, enabling real-time insights and personalized omnichannel communications. The results were substantial, including reducing campaign execution time from one month to one hour, reactivating 10% of dormant customers, and boosting monthly active users by 93.36%. MoEngage's solution was instrumental in driving this operational efficiency and customer growth.

GoTyme Bank