Case Study: GoMechanic achieves 138% increase in orders with MoEngage

GoMechanic Saw a 138% Increase in Orders with Action-based Push Notifications

GoMechanic, a pan-India car-servicing app offering 200+ services, faced low retention and frequent cart abandonment because car service bookings have long research and purchase cycles. To re-engage users with personalized offers and reduce dropoffs, GoMechanic partnered with MoEngage, leveraging push notifications and MoEngage’s Email Suite, Analytics, Flows and Segmentation to deliver timely, action-based messaging.

MoEngage built behavior-triggered workflows (cart-abandonment and cross-sell), predictive analytics (service prediction, health-card and odometer alerts using ~80 data points), and automated segmentation to send targeted, time-sensitive offers. The campaign drove a 138% increase in orders, doubled monthly active users in four months, improved repeat purchase rate by 70%, and achieved up to 15% better push delivery on certain devices, boosting GoMechanic’s LTV and marketing ROI.

GoMechanic