Case Study: Glance achieves 50% faster campaign go-live times with MoEngage's Merlin AI

Glance achieves 50% faster campaign go-live times with MoEngage

Glance, an InMobi subsidiary providing a lock screen content platform, faced challenges in launching and optimizing marketing campaigns quickly. Their team needed to run over 80 A/B tests on push notification copies for a new product but the process took 3-4 days, leaving little time for deeper customer analysis. They initially tried using OpenAI's ChatGPT but found it lacked historical performance data.

MoEngage implemented its proprietary generative AI engine, Merlin AI, which learned from past audience responses to create optimized push notification copies with A/B variations instantly. This solution from MoEngage cut campaign go-live times by 50%, down to 1-2 days, and enabled the team to better understand customer preferences. The results included a 38% uplift in mobile push notification click-through rates across approximately 2 million customers added to the testing program.

Glance