Case Study: Glanbia Performance Nutrition boosts repeat purchases with MoEngage

Glanbia Performance Nutrition grows repeat purchases from under 30% to over 50% with MoEngage

Glanbia Performance Nutrition, a sports nutrition company behind brands like Optimum Nutrition, faced a challenge in re-engaging its large customer base for its Indian D2C business. Without a central engagement platform, the team relied heavily on paid marketing and could only run generic campaigns, leaving critical drop-off points unaddressed and keeping their repeat purchase rate under 30%.

By implementing MoEngage's customer journey orchestration, Glanbia built automated sequences targeting multiple funnel drop-off points beyond just cart abandonment. Using AI to optimize send times, MoEngage helped the company engage customers via email and WhatsApp at their most active hours. This solution transformed their retention into a direct sales channel, growing their repeat purchase rate to over 50% and making owned channels their second-largest revenue generator.

Glanbia Performance Nutrition