Case Study: Gathern achieves 240% uplift in bookings with MoEngage

Gathern Sees a 240% Uplift in Bookings Using Flows and Smart Recommendations

Gathern, a peer-to-peer vacation rental platform, struggled with a previous engagement provider that offered limited customization, weak support, and poor actionable insights. To address these gaps, Gathern partnered with MoEngage and adopted MoEngage’s Email Builder, Omnichannel Flows, and Customer Journey Orchestration to deliver more personalized, support-backed communications.

MoEngage onboarded in eight weeks and was integrated with Mixpanel and Amplitude to power data-driven campaigns; Gathern now runs 50+ active flows (across channels except WhatsApp), uses event-triggered reactivation segments and conditional splits, and achieved measurable gains: a 240% increase in bookings, 772% rise in DAU, 21.6% conversion on cart-abandonment flows, and a 10.6% conversion for old-customer flows thanks to MoEngage.

Gathern

Hassan El-Tahan

Vice President of Growth