Case Study: Gaana boosts premium subscriptions and app engagement with MoEngage

Gaana boosts premium subscriptions by 120% with MoEngage

Gaana, a leading online music streaming service, sought to increase its premium subscriptions, raise its daily active user count, and boost the number of music streams on its app. To address this challenge, they partnered with MoEngage and leveraged its segmentation and engagement tools.

Using MoEngage's advanced segmentation, Smart Triggers, and carousel push notifications, Gaana implemented lifecycle and engagement campaigns. These included nudging users to activate a free trial and sending personalized reminders and music recommendations. The solution drove a 120% uplift in premium subscriptions, and MoEngage push notifications were responsible for driving 10% of the app's daily active users, with two out of three notified customers playing a song.

Gaana