Case Study: Future Pay achieves a 20% increase in active userbase with MoEngage Analytics

Future Group’s Wallet App Future Pay Boosts Active Userbase by 20% with MoEngage Analytics

Future Pay, the app-based wallet from Future Group used by 20M+ customers across 1,500+ stores, faced a key analytics gap: it could not track clicks on home-screen promotional banners or attribute conversions once users were redirected to brand pages. To understand banner interactions, user drop-offs and to deliver more relevant messaging, Future Pay engaged MoEngage and implemented MoEngage Funnel Analytics as part of the MoEngage customer engagement platform.

Using MoEngage’s Analytics, Segmentation, Omnichannel Flows and AI engine Sherpa, Future Pay mapped user funnels, created custom cohorts and preference-based segments, and ran personalized workflows (daily reminders, periodic and target campaigns). MoEngage’s solution delivered measurable impact: a 20% increase in overall traffic, a 5% boost in CTRs on engagement campaigns, 15% more visibility for preferred-brand products and a 60% increase in conversions.

Future Pay

Rohitashwa Bhotica

Business Head