Case Study: Freo Money achieves 30% open rates and stronger customer engagement with MoEngage

Freo Money records 30% open rates with MoEngage

Freo Money, an app-based credit line in India, faced a challenge with inconsistent customer communication, as multiple teams sent various campaigns. This clutter was negatively affecting their email open rates and customer retention. To address this, they turned to the vendor MoEngage and its insights-led engagement platform.

The MoEngage solution involved implementing multi-channel Flows campaigns and high-performing Smart Trigger campaigns to ensure consistent messaging. By using MoEngage, Freo Money consolidated customer attributes into a centralized view and improved communication effectiveness. This resulted in an industry-high average open rate of 30%, significantly above the 23% benchmark, and drove over 31,000 total conversions.

Freo Money