Case Study: Foodhub achieves an 86% increase in basket conversion with MoEngage

Foodhub Increases Basket Conversion to 86% Using Customer Insights

Foodhub, the UK's third-largest online food delivery service, faced limitations in analytics and segmentation with its incumbent customer engagement platform and needed a solution to boost cart conversions, new user activations, order value and reduce churn. In 2022 Foodhub chose MoEngage's customer engagement platform for its advanced analytics and segmentation capabilities.

MoEngage implemented RFM-driven customer segmentation and multi-channel campaigns (SMS, in-app) with a quick four-week onboarding, enabling Foodhub to re-engage inactive users and reduce abandonment. The partnership produced measurable results within 90 days: 25% increase in new user activation, 86% increase in basket conversion, 10% rise in average order value and a 38% decrease in basket abandonment.

Foodhub

Dhananjayan Sekar

Head - Digital Marketing