Case Study: Foodhub achieves highly personalised, omnichannel customer engagement with MoEngage

Foodhub Delivers a Personalised Experience Using MoEngage Segmentation

Foodhub, an online food ordering company founded in 2017 and the third-largest online food portal in the UK, partnered with MoEngage to build a highly personalised customer experience. Foodhub’s marketing team aimed to segment customers by selections, affinity and purchase cycle and to create multi-channel workflows that engage users based on purchase cycle, locality and preferences.

MoEngage delivered its insights-led customer engagement platform—combining customer analytics, automated omnichannel engagement and AI-driven personalisation—to enable Foodhub’s segmentation and workflow strategy, with fast, attentive onboarding and a partner-style relationship. This implementation strengthened Foodhub’s ability to deliver personalised multi-channel communications; specific performance metrics were not disclosed in the source material.

Foodhub

Nick Bottai

Marketing Director