Case Study: Foodhub achieves 86% basket conversion with MoEngage

Foodhub boosts basket conversion by 86% with MoEngage

Foodhub, a UK-based online food ordering company, sought a customer engagement platform to overcome limitations in analytics and segmentation. Their goal was to better understand customer habits to increase cart conversions, activate new users, and grow order value, moving away from their incumbent platform.

MoEngage provided its Customer Insights & Analytics and RFM Segmentation tools, enabling Foodhub to segment users effectively and send relevant cross-channel communications. The solution led to an 86% increase in basket conversion, a 10% rise in average order value, and a 38% decrease in basket abandonment within 90 days, demonstrating the strong impact of MoEngage's platform.

Foodhub