Case Study: FNP (Ferns N Petals) achieves 40% conversion rate on cart abandonment campaigns with MoEngage

FNP Witnesses a 40% Conversion Rate on Cart Abandonment Campaigns With MoEngage

FNP (Ferns N Petals), a leading global gifting brand, faced fragmented CRM systems, manual data updates and poor customer segmentation that limited personalization across web and messaging channels — especially for cart abandonment and website campaigns. To solve this, FNP partnered with MoEngage and adopted its Website Personalization, Omnichannel Flows and Customer Journey Orchestration capabilities to centralize data, automate CRM tasks and personalize touchpoints.

MoEngage implemented journey orchestration, interaction-based flow conditions, multi-page website personalization, geo-aware click-to-call and on-site messaging (OSM) lead‑gen popups. The results included a 2–3% uplift in conversions from migrated flows, a 14.58% CVR in cart abandonment journeys, a 4.18% CVR from website personalization, a 12.86% CVR (12.77% CTR) for lead‑gen popups, and 750 incremental orders with a 40% conversion rate from a shipping-discount OSM—while communication frequency fell 14% and sessions and orders rose 58% and 29%, respectively.

FNP

Ritesh Thakur

Digital Marketing Manager