Case Study: Shopsy by Flipkart achieves 4X uplift in conversions with MoEngage

Flipkart Shopsy Observes 4X Uplift in Conversions Using MoEngage

Flipkart Shopsy, Flipkart’s hyper‑value marketplace with over 11 lakh sellers and 150 million products, needed to improve conversions and retention across long purchase cycles and reduce cart abandonment—especially during peak events like Big Billion Days. To solve this, Shopsy partnered with MoEngage and adopted its customer engagement platform, leveraging RFM segmentation, automated Flows, Smart Triggers and omnichannel messaging (push, in‑app, WhatsApp, SMS).

Using MoEngage, Shopsy ran timed app offers, persuasive personalized pushes and behavior‑driven workflows to nudge customers and target high‑value cohorts; the results were dramatic: a reported 200X increase in purchases (Jan–Sep 2022), a 300X conversion uplift over ten months with a 9X CTR improvement, 2X higher retention, tripled MAUs, and a 4X conversion uplift during Big Billion Days while sending 5X more push and 100X more in‑app campaigns. MoEngage’s segmentation and automation enabled these measurable gains by stitching omnichannel journeys and scaling targeted campaigns.

Shopsy by Flipkart

Kapil Thirani

Head