Case Study: Ferns N Petals achieves 40% conversion rate on cart abandonment campaigns with MoEngage

Ferns N Petals boosts shipping discount conversions to 40% with MoEngage

FNP (Ferns N Petals), a leading global gifting brand, faced challenges with its previous customer engagement platforms due to manual data updates and a lack of segmentation and insights. This hindered their ability to personalize customer journeys effectively, particularly for cart abandonment campaigns, resulting in lower relevancy and conversions. They partnered with MoEngage to automate CRM activities and leverage its customer engagement capabilities.

Using MoEngage's customer journey orchestration and website personalization, FNP implemented automated, conditional flows and personalized on-site messaging. This solution allowed for highly targeted campaigns, such as shipping discount pop-ups and lead generation. As a result, FNP witnessed a 40% conversion rate on specific cart abandonment campaigns, a 2-3% increase in conversions from new flows, and generated hundreds of incremental orders, significantly improving their engagement metrics.

Ferns N Petals (fnp)