Case Study: Fastic boosts subscription purchases with MoEngage

Fastic boosts subscription purchases by 35% with MoEngage

Fastic, a health and fitness app with over 50 million downloads, faced challenges with its previous customer engagement platform, Iterable. The platform lacked adequate built-in analytics and support, forcing Fastic to use third-party tools and slowing their campaign optimization. They needed a robust platform to handle massive scale and sophisticated journeys, leading them to migrate to MoEngage's customer engagement and analytics products.

With MoEngage, Fastic migrated hundreds of campaigns and complex journeys in just three weeks. The vendor's insight-led platform provided a unified customer view, enabling personalized re-engagement campaigns. This resulted in a 35% increase in subscription purchases from disengaged users, with 15% of monthly revenue now coming from new users. MoEngage also helped drastically reduce customer acquisition costs and saved the team 1-2 hours daily on reporting.

Fastic