Case Study: Empiricus achieves 135% higher new customer retention with MoEngage automation

Empiricus boosts new customer retention 135% with MoEngage

Empiricus, Brazil's largest financial publisher, faced a challenge in engaging and retaining new users of their free app content, as customers struggled to extract value and often uninstalled the app. To address this, they turned to MoEngage's customer engagement platform, specifically utilizing its Flows smart journey orchestration, in-app messaging, and push notifications.

Using MoEngage, Empiricus implemented an automated onboarding campaign called 'The 7-Day Challenge', which used gamification and personalized cross-channel communications to guide new users. The result was a 135% increase in new customer retention. Furthermore, the initiative led directly to the launch of a new product for the company.

Empiricus