Case Study: edamama achieves 213% more conversions with MoEngage AI-driven recommendations

edamama boosts conversions 213% with MoEngage

Edamama, a leading shopping platform for parents in the Philippines, sought to become the most trusted platform that simplifies decision-making. To achieve this, they partnered with MoEngage, leveraging its AI-driven Smart Recommendations to guide customers with the right products.

Using MoEngage's Smart Recommendations, Edamama automated and personalized email campaigns, including cart abandonment messages and weekly newsletters with AI-curated product suggestions. This solution implemented by MoEngage led to a remarkable 213% uplift in conversions and a 260% increase in click-through rates, alongside significant growth in monthly active users and new customer acquisition.

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