Case Study: Edamama achieves a 213% uplift in conversions with MoEngage’s AI-Driven Smart Recommendations

Edamama Achieves a 213% Uplift in Conversions with MoEngage’s AI-Driven Recommendations

Edamama, a fast‑growing Philippines shopping platform for new parents, needed to simplify decision‑making and deliver personalized, proactive communications as it scaled. To address this challenge, Edamama partnered with MoEngage and adopted MoEngage’s AI‑driven Smart Recommendations (AI‑based Recommendation Sherpa) to surface the right products for shoppers across email campaigns.

MoEngage implemented Smart Recommendations in cart‑abandonment emails and weekly newsletters, automating personalized product suggestions at scale; this drove a 213% uplift in conversions and a 260% increase in CTR, along with 100K+ additional monthly active users, 27% higher product stickiness, and 70% growth in new customers. By using MoEngage, Edamama significantly boosted engagement and conversion metrics while simplifying the shopping experience for parents.

edamama

Sriharsha Vavilala

Director-Revenue & Strategy