Case Study: EarlySalary Improves Email Deliverability and Reduces Loan Cycle Drop-offs with MoEngage

EarlySalary reduces loan-cycle drop-offs by 5% with MoEngage

EarlySalary, an innovative Indian lending platform, faced a significant challenge with users dropping off during crucial stages of their loan application process, such as bank statement and KYC submission. This high drop-off rate was hampering conversions and loan cycle completions. To address this, EarlySalary partnered with MoEngage and leveraged its Email Warmup Program and email campaign services to improve poor email engagement and deliverability.

MoEngage implemented a comprehensive email strategy for EarlySalary, which included repairing the domain's reputation and creating a day-wise campaign plan with optimal send times. They also helped identify the right target segments, revise email templates, and craft engaging subject lines. This solution from MoEngage resulted in a 100% improvement in inbox placement, a 20x increase in email open rates, a 5% reduction in user drop-offs, and a 5% increase in customer conversions.

EarlySalary