Case Study: Domino’s Pizza boosts incremental revenue and scales customer engagement with MoEngage

Domino’s Delivers Delightful Customer Experiences to Boost Incremental Revenue With MoEngage

Domino’s (Domino’s Pizza India/Jubilant FoodWorks) needed to better target customers, automate end-to-end journeys, detect drop-offs and re-engage dormant users across its app and website at massive scale (about 1–1.2 million daily users). To solve this, Domino’s partnered with MoEngage and adopted MoEngage’s insights-led customer engagement platform to unify campaigns, segmentation, in-app nudges and loyalty communications.

MoEngage implemented multiple automated flows (including 6–7 journeys for the “Domino’s Cheesy Rewards” loyalty program), real-time analytics, push/in‑app nudges and feedback surveys, and deeper integration for reward-point tracking. The result: streamlined campaign management, measurable KPIs (opens, conversions), successful re-engagement and a 20% uplift in revenue from the loyalty program, with loyalty-driven orders exceeding the rest of the database.

Domino’s Pizza

Sakun Suri

Manager - CRM Marketing