Case Study: DAMAC Properties boosts lead generation by 18.3% with MoEngage

DAMAC Properties boosts lead generation by 18.3% with MoEngage

DAMAC Properties, a luxury real estate developer, faced challenges with manual segmentation and siloed systems that hindered personalized marketing at scale. Their goal was to build hyper-personalized customer journeys across email, push notifications, and WhatsApp. To overcome this, they partnered with the vendor MoEngage, onboarding their Customer Data and Engagement Platform (CDEP) to centralize data and automate processes.

Using MoEngage's capabilities including customer journey orchestration (Flows), RFM segmentation, and omnichannel campaign tools, DAMAC implemented behavior-based segmentation and automated, personalized communication. This solution enabled real-time targeting based on demographics, property preferences, and engagement history. As a result, MoEngage helped DAMAC achieve an 18.3% increase in lead generation, a 59% uplift in CTOR, and reduced campaign rollout time from a day to just 15 minutes.

DAMAC Properties