Case Study: Country Delight boosts DAUs 2.5X with MoEngage

Country Delight boosts DAUs 2.5x with MoEngage

Country Delight, a farm-fresh milk delivery app in India, faced the challenge of reducing customer churn and engaging users during the surge in traffic brought on by the pandemic lockdown. To address this, they partnered with the customer engagement platform MoEngage to understand user behavior and improve their communication strategy.

Using MoEngage's customer journey orchestration and omnichannel flows, the team implemented personalized cross-channel campaigns, primarily via push notifications. This solution delivered significant results, including a 2.5x increase in daily active users, a 20% improvement in conversion rate, and the retention of 50% of their existing customer base.

Country Delight