Case Study: CoinDCX achieves 80% increase in weekly active users with MoEngage

CoinDCX grows weekly active users 80% with MoEngage

CoinDCX, India's largest cryptocurrency exchange, faced challenges with user engagement and onboarding. Their previous approach lacked personalization, leading to significant drop-offs during onboarding and reactivation. They needed an engagement platform with advanced analytics, omnichannel capabilities, and strong integration potential, which their initial vendor lacked, prompting them to seek a solution from MoEngage.

Using MoEngage Analytics and Omnichannel Flows, the team implemented a data-driven strategy. They created segmented engagement workflows to guide users through onboarding and used user path analysis to reactivate dormant customers. This solution from MoEngage led to an 80% increase in weekly active users, a 10% boost in KYC verification, a 95% improvement in bank verification, and an 18x faster turnaround time.

CoinDCX