Case Study: Cocomelody achieves 20% annual conversion lift with MoEngage's AI-driven omnichannel personalization

Cocomelody Observes 20% Conversion Rate With MoEngage Flows

Cocomelody, a global bridal retailer, faced a fragmented omnichannel experience and lengthy six‑month buying cycles that left customer data and touchpoints siloed across tools. To create a seamless, personalized shopping journey, Cocomelody partnered with MoEngage and adopted its AI-driven engagement platform and "Flows" cross‑channel automation to unify customer data and trigger relevant messages across email, SMS, push, and Facebook retargeting.

MoEngage provided a single customer view, automated cross‑channel campaigns with Flows, and AI‑driven testing to personalize interactions in real time—delivering a 20% increase in yearly conversion rates, a 30% rise in repurchase rates, an average ARPU lift of $30, a 69% uplift in ROAS, email open rates doubling to 30%, CTR improving from 18% to 20%, and 50% less email design time.

Cocomelody

James Chen

Operations Director