Case Study: Cocomelody boosts repurchase rate by 27% with MoEngage

Cocomelody boosts repurchase rate 27% with MoEngage

Cocomelody, a popular U.S. bridalwear brand, faced challenges with user drop-offs and low return on ad spend due to disconnected tools and a lack of personalized, data-driven engagement. To address this, they partnered with MoEngage, seeking a centralized customer engagement platform to unify data and understand exact customer drop-off points.

Using MoEngage Analytics and Omnichannel Flows, the vendor implemented personalized campaigns promoting cost-effective categories like Try-at-Home dresses and Fabric Swatches. MoEngage enabled targeted messaging based on user behavior, which reduced drop-offs. The results included a 27% increase in repurchase rate, a 69% boost in return on online ad spend, and 30% more sales in the Try-at-Home category.

Cocomelody