Case Study: Coca-Cola achieves hyper-personalized retail engagement with MoEngage

Coca-Cola expands from 25 to 300+ journeys with MoEngage

Coca-Cola (Singapore, Malaysia, and Brunei) faced the challenge of engaging its vast network of general trade retailers with outdated, one-size-fits-all promotions and fragmented data. This inefficient approach hindered personalized communication and the shift to retailer self-ordering on their B2B platform, Coke Buddy. They partnered with MoEngage, utilizing its Customer Insights & Analytics and Customer Journey Orchestration services to address these issues.

Using MoEngage, Coca-Cola implemented hyper-personalized, data-driven communication journeys that automated channel selection and timing. The solution integrated transactional and behavioral data for tailored outreach. This empowered MoEngage's AI for efficient segmentation and campaign management. The results included widespread adoption of self-ordering by retailers, a significant increase in off-hours sales, and scalable personalization with campaigns growing from 25 to over 300 active journeys.

Coca-Cola