Case Study: Cleartrip achieves 5% conversion of users dropping off the booking funnel with MoEngage

Cleartrip converts 5% of the users dropping-off the booking funnel

Cleartrip, an Indian online travel aggregator for flights, trains and hotels, faced high drop-off rates in its booking funnel and wanted to improve onboarding, activation and ongoing engagement with personalized, relevant interactions. To address this, Cleartrip partnered with MoEngage and leveraged MoEngage’s User Intelligence, Personalized Smart Triggers, in-app messages and push notifications to deliver individualized onboarding and re-engagement experiences.

MoEngage implemented personalized onboarding campaigns, automated Smart Triggers for abandoners and targeted hotel upsell messages, producing strong, measurable results: a 45% CTR on drop-off re-engagements and nearly 5% of previously abandoning users converting, 16% CTR and 19% conversions for onboarding in-app campaigns, and 20% conversions on hotel upsells. These outcomes demonstrate clear uplift in activation and bookings driven by MoEngage’s platform.

Cleartrip

Suman De

Director of Product Management