Case Study: Classic Rummy boosts player retention by 24% with MoEngage

Classic Rummy boosts player retention by 24% with MoEngage

Classic Rummy, a leading online rummy gaming portal in India, faced the challenge of improving player retention and shifting from a campaign-centric to a behavior-centric engagement strategy. Their CRM team needed a robust platform to analyze player data in real-time and automate manual tasks, moving away from a fragmented multi-tool tech stack. They turned to the vendor MoEngage to leverage its analytics and omnichannel capabilities.

Using MoEngage, Classic Rummy implemented a data-driven solution featuring personalized player journeys, incentives for deposits, and targeted re-engagement campaigns like invite-only tournaments. The MoEngage platform provided predictive insights and consolidated engagement data, enabling swift, automated actions. The results included a 24% month-over-month user retention rate, a 3x increase in the total value of payments within six months, and doubled growth in payments from new customers.

Classic Rummy