Case Study: Chope achieves 3X conversion lift with MoEngage

Chope Boosts Conversions by 3X using Advanced Segmentation and Personalized Engagement Across Channels

Chope, Asia’s leading dining platform with 8,000 restaurants and 110 million diners across seven cities, faced fragmented customer data and struggled to segment diners and deliver timely, personalized communications. To unify touchpoints and drive targeted outreach, Chope partnered with MoEngage and adopted its Segmentation, Omnichannel Flows, and Customer Journey Orchestration capabilities.

MoEngage implemented advanced behavioral segmentation and omnichannel journeys—personalized emails and push notifications tied to lifecycle stage, location, and past bookings—resulting in a 3x increase in campaign CTRs and CVRs for segmented audiences, a 42.78% open rate for the “Active and Engaged” segment (about 2x the regional benchmark), and reduced data silos to enable data‑driven campaign automation and improved repeat usage.

Chope

Arrif Ziaudeen

Executive Chairman