Case Study: Chope boosts conversions by 3X with MoEngage

Chope boosts conversions 3x with MoEngage

Chope, a leading dining platform in Asia, wanted to make more data-driven decisions to improve customer engagement and campaign effectiveness. They partnered with MoEngage to leverage its customer engagement platform, specifically utilizing its advanced segmentation and customer journey orchestration capabilities to move beyond generic communications.

Using MoEngage, Chope created nuanced customer segments from millions of data points based on behavior, lifecycle stage, and preferences to send personalized emails and push notifications. This solution driven by MoEngage enabled highly contextual campaigns, resulting in a 3x increase in campaign conversion rates for segmented audiences and email open rates over 40%, which is double the industry benchmark for Southeast Asia.

Chope