Case Study: Choice Broking achieves a 50% uplift in KYC conversions with MoEngage

Choice Broking boosts KYC conversions by 50% with MoEngage

Choice Broking (Choice International Ltd.), a diversified financial services provider in India, faced the challenge of bridging the gap between its growing digital platform and its physical branch services. While scaling digitally, they needed to optimize their manual KYC processes, gain real-time insights into user behavior, and strategically align their high-touch advisory services. They partnered with the vendor MoEngage to implement its customer engagement and intelligence platform for this digital transformation.

Using MoEngage, Choice Broking built a real-time event framework and automated omnichannel journeys. A key solution involved using MoEngage to trigger webhook alerts for relationship managers when users stalled in digital onboarding, blending digital and physical touchpoints. They also created personalized, behavior-triggered communication flows. This MoEngage-powered strategy led to a 50% uplift in KYC conversions, a 22-30% increase in engagement, and a 25% improvement in open rates, while enabling an efficient, automated-first service model.

Choice Broking (Choice International Ltd.)