Case Study: Carlo boosts customer retention and merchant engagement with MoEngage

Carlo boosts merchant growth 43% with MoEngage

Carlo, a fast-growing cashback and payment app in France, needed to efficiently boost user and merchant engagement with limited resources. Their challenge was to drive customer retention and strengthen local business relationships without complex manual marketing. They partnered with MoEngage for its marketing automation platform, utilizing its customer journey orchestration, email builder, and push notification services.

Using MoEngage, Carlo implemented automated, data-driven campaigns like personalized re-engagement emails and merchant newsletters. This solution delivered significant results, including a 67% email open rate, a 12.5% conversion on card registration emails, and a 43% year-on-year growth in active merchants. MoEngage enabled Carlo to achieve high engagement rates and substantial business growth.