Case Study: Brands For Less achieves 2X MAU with MoEngage

Brands for Less drives 2x MAU with MoEngage

Brands For Less (BFL), a leading off-price retailer in Dubai, faced challenges with generalized marketing campaigns and disparate tools, which led to lower-than-expected conversion rates. They sought to improve customer insights and drive personalized engagement. To overcome this, BFL partnered with MoEngage, utilizing its customer insights and analytics platform to gain a unified customer view and build behavioral segments.

Using MoEngage, BFL implemented segmentation and ran personalized, event-triggered campaigns. The vendor's local support team assisted in crafting this insights-led engagement strategy. The results were significant: over nine months, BFL achieved a 65% increase in average daily active users and a 106% increase in monthly active users. Email open rates reached 45%, far surpassing the industry average, demonstrating the effective impact of MoEngage’s solution.

Brands for Less (bfl)