Case Study: Blibli achieves 43% uplift in repeat purchases with MoEngage

Blibli Uplifts Repeat Purchase Rate by 43% Using Tactical Gamification

Blibli, a leading one-stop e-commerce platform in Indonesia, faced weak recall during high-intent micro-moments across its 22M+ member base and needed a real-time customer engagement solution. To improve repeat purchases and cross-category discoverability, Blibli partnered with MoEngage and its dynamic customer engagement platform to map behavior and automate personalized messaging.

Using MoEngage, Blibli segmented purchasers, ran anniversary-sale campaigns, and introduced tactical gamification—in-app pop-ups directing users to coupon-driven games that promoted other categories. The program engaged over 1 million users, drove a 43–43.75% uplift in repeat purchases, boosted engagement by 70%, improved CTRs by 26%, and enabled 35% of users to save on additional categories.

Blibli

Fanky Mulia

Vice President of Group Product