Case Study: Blibli boosts repeat purchases by 43% with MoEngage

Blibli lifts repeat purchases 43% with MoEngage

Blibli, an Indonesian e-commerce platform, faced a challenge in engaging users at the right moments to drive purchases across different product categories. To address this, they partnered with MoEngage and utilized its Customer Insights & Analytics and Tactical Gamification products to better understand customer behavior and implement targeted campaigns.

Using the MoEngage platform, Blibli analyzed user data to run a targeted repeat purchase campaign during their anniversary sale. The solution included gamified in-app pop-ups that offered coupons, which encouraged customers to explore new categories. This strategy implemented by MoEngage resulted in a 70% boost in overall engagement and a 43% increase in repeat customer purchases, successfully driving cross-category discovery.

Blibli