Case Study: Blibli achieves 7x cart-abandonment conversions with MoEngage

Blibli Drives 7X Conversions on Cart Abandonment Campaigns Using Dynamic Product Messaging

Blibli, Indonesia’s leading omnichannel commerce and lifestyle ecosystem, needed to increase stickiness, improve deliverability, reduce cart abandonment around peak shopping days, boost repeat purchases and unify customer data. To address these challenges they partnered with MoEngage, adopting its AI-powered customer engagement platform — including Dynamic Product Messaging, geofenced push campaigns and omnichannel analytics — chosen for low-code implementation, strong integrations and local support.

MoEngage implemented Dynamic Product Messaging, geofence push campaigns and journey orchestration with insights-led automation. The results were dramatic: 7x uplift in cart-abandonment conversions, 5x higher conversions from geofence pushes, a 4.5x increase in email deliverability, a 100% increase in monthly transacting users and a 36% year‑over‑year revenue rise; notably, 53% of recipients of DPM cart‑abandonment emails converted in July 2022. MoEngage’s solution measurably boosted Blibli’s engagement, deliverability and revenue.

Blibli

Arga Raka Peterson

CRM Manager