Case Study: Blibli achieves seamless omnichannel commerce with MoEngage

Blibli boosts loyalty with MoEngage through segmented A/B testing and omnichannel journeys

Blibli, a leading omnichannel commerce brand in Indonesia, sought to innovate its customer engagement strategy to improve loyalty and drive repeat purchases. To better understand customer behavior and move them along the lifecycle journey, they partnered with MoEngage to leverage its customer insights, analytics, and segmentation capabilities.

Using MoEngage, Blibli analyzed customer behavior to create segments and then A/B tested communications for each group to determine the most effective version. The solution included using customer journey orchestration for cart abandonment and omnichannel flows with push notifications to drive repurchases. This enabled Blibli to engage customers more meaningfully, deepen their understanding of them, and ultimately increase customer loyalty.

Blibli