Case Study: Bisleri achieves app adoption and boosts conversions with MoEngage

Bisleri Leverages Phygital Engagement to Drive App Adoption

Bisleri International, the Indian bottled-water brand with 150 plants and thousands of distributors, wanted to adopt a “phygital” approach to drive app adoption, subscriptions and repeat purchases as customer behavior shifted. To support scaled, multi-touch engagement, Bisleri chose MoEngage and its capabilities such as On-Site Messaging, Customer Journey Orchestration and Push Amplification.

MoEngage implemented on-site messaging to steer web visitors to the app, set up automated Flows to send ~3 million emails/month, and orchestrated push and email campaigns across channels. The effort delivered measurable impact for Bisleri: 1.2% conversions from OSM campaigns, 98% email delivery with 25–30% open rates, and retention of 16% (iOS), 10% (Android) and 3% (Web), helping automate and scale customer engagement.

Bisleri

Ronak Sharma

Head - D2C & Digital Marketing