Case Study: Bisleri drives app adoption and conversions with MoEngage

Bisleri drives 1.2% conversion rates with MoEngage

Bisleri, a major Indian bottled water company, sought to increase adoption of its mobile app and drive customer engagement at scale. To achieve this, they partnered with the customer engagement platform MoEngage to implement a phygital strategy and leverage its journey orchestration and on-site messaging capabilities.

MoEngage's solution involved using on-site messaging on Bisleri's website to create a sense of FOMO with exclusive app discounts, successfully redirecting users to download the app. The vendor also utilized its Flows feature to automate high-volume email and push notification campaigns to nurture customers. As a result, Bisleri achieved a 1.2% conversion rate from its on-site campaigns, observed email delivery rates of 98% and open rates of 25-30%, and significantly improved customer retention across iOS, Android, and web platforms.

Bisleri