Case Study: Bijak, an Agri‑Tech B2B marketplace, achieves 50% uplift in push CTR and 20% greater customer reach with MoEngage

Bijak Leverages MoEngage’s Stylized Push Campaigns to Achieve 50% Uplift in CTR

Bijak, a B2B agri-tech marketplace operating across 2,000+ regions and 200+ commodities, faced customer drop-offs, low sign-ups and limited reachability. To address these challenges they partnered with MoEngage and adopted its insights-led Customer Engagement Platform, using features such as Push Amplification® Plus, stylized vernacular push campaigns, and journey-based onboarding (push + SMS).

MoEngage implemented personalized onboarding flows, vernacular stylized pushes and automated triggers to nudge users through sign-up and payment steps. The results: a 50% uplift in CTR for stylized push campaigns, 20% more customers reached in three months via Push Amplification® Plus, over a 15% increase in sign-ups from onboarding flows, and conversion uplifts of ~8–12% from payment-related triggers — all delivered by MoEngage.

Bijak

Prerika Arora

Assistant Marketing Manager