Case Study: BharatNXT runs 50-100 weekly campaigns with MoEngage

BharatNXT runs 50-100 weekly campaigns with MoEngage

BharatNXT, a Mumbai-based fintech company, faced the challenge of running 50-100 highly targeted campaigns weekly for its MSME customers with a lean marketing team. Their generic targeting and lack of customer engagement hooks were slowing growth. They implemented MoEngage to address these operational gaps.

Using MoEngage's Offer Decisioning and Merlin AI, BharatNXT automated campaign creation and personalized product offers based on customer behavior. This solution allowed them to execute their high volume of campaigns without increasing team size, including on weekends. The results included precise cross-selling and a successful gamified leaderboard campaign that drove daily app engagement during the IPL season.

BharatNXT