Case Study: BharatAgri achieves 30% uplift in conversion rates with MoEngage (via Segment integration)

BharatAgri Clocks a 30% Uplift in Conversion Rates Using MoEngage and Segment Integration

BharatAgri, an Agri‑tech startup serving millions of Indian farmers, faced the challenge of centralizing customer data and delivering continuous, relevant communication across digital touchpoints. To build an integrated CDP+CEP stack that could segment users by behavior and enable personalized outreach, BharatAgri partnered with MoEngage and integrated Segment to create a consistent, centralized data pipeline for smarter engagement.

MoEngage’s customer engagement platform, combined with the Segment integration, routed backend event data into a single trigger point and connected easily to partners like AppsFlyer, Redshift and Facebook, removing coding dependencies and speeding campaign configuration. The MoEngage + Segment solution drove measurable impact: a 25–30% increase in install‑to‑signup rates, about a 20% uplift in conversions, an 8% rise in onboardings, and the case study cites up to a 30% improvement in conversion rates overall.

BharatAgri