Case Study: Berrybenka (Indonesia's leading online fashion & beauty retailer) achieves 14X engagement lift and higher conversions with MoEngage's machine-learning personalization

Berrybenka Achieves 14x Increase in Engagement & Boosts Conversions Using Machine-learning, Segmentation and Personalisation

Berrybenka, a leading Indonesian online fashion and beauty retailer, needed to unify customer experiences and increase engagement and conversions across app, web and push channels. They partnered with MoEngage, leveraging its analytics and engagement platform (push, in‑app and web‑push) and Sherpa-powered Smart Triggers to enable machine‑learning optimization and deeper segmentation.

MoEngage implemented segmented, personalized campaigns and ML-driven push optimization; the results included a 14X increase in engagement for segmented campaigns, a 2.8X lift for Sherpa-powered push campaigns, an average 10% CTR on personalized push (with 4% of those users converting on the app), up to 17% CVR from targeted in‑app messages, and web push delivering up to 17% CTR (with 4% converting on the website), driving measurable uplift in conversions for Berrybenka.

Berrybenka

Yanly Riky

Head of Online Marketing & Campaign