Case Study: Bella Vita Organic achieves 57% retention uplift with MoEngage

Bella Vita Organic Uplifts Retention Rates by 57% Using MoEngage’s RFM Segmentation

Bella Vita Organic, a D2C natural beauty and skincare brand, struggled with a clunky onboarding and integration experience with its previous engagement partner and needed a marketer-friendly, zero-dependency platform to boost engagement and revive dormant users. The brand implemented MoEngage’s insights-led customer engagement platform, using features like RFM segmentation, multi-channel orchestration, and personalization to run campaigns without heavy tech reliance.

MoEngage helped Bella Vita Organic re-engage dormant buyers via WhatsApp and custom flows, launch a Diwali pre-buzz personalization campaign, and build behavior-based segments using RFM. The results were dramatic: a 57% uplift in retention from RFM segmentation, a 1,175% increase (12x) in dormant-user conversions, a 93% rise in CTRs, a 62%–67% increase in conversion rates (October peak), and a 94% uplift in revenue from the Diwali cohort — all achieved with MoEngage’s platform.

Bella Vita Organic

Vineet Khare

Senior Manager–CRM