Case Study: Beem achieves 38% higher SMS click-through rates with MoEngage

Beem achieves 38% higher SMS CTRs with MoEngage

Beem, a San Francisco-based AI fintech startup, faced significant challenges with its fragmented customer engagement tech stack. Using multiple point solutions for channels like email and SMS led to complex workflows, an inability to personalize communications at scale, and a lack of a unified customer view. To modernize its marketing efforts and improve customer experiences, Beem sought a comprehensive platform and chose to migrate to MoEngage.

MoEngage provided a robust solution featuring unified customer profiles, cross-channel messaging, and AI-powered personalization through its Sherpa engine. The migration was completed in just 50 days with extensive support from the MoEngage team. This implementation delivered impressive results for Beem, including a 38% uplift in SMS click-through rates and a 90%+ average SMS delivery rate, enabling more effective and data-driven customer engagement.

Beem