Case Study: Batelco achieves 35% increase in app users with MoEngage

Batelco increases app users by 35% with MoEngage

Batelco, a leading telecommunications provider in Bahrain, faced the challenge of having a limited view of customer interactions across its multiple communication channels like Email, SMS, and push notifications. This hindered their ability to build seamless and personalized customer experiences. To overcome this, they partnered with MoEngage to onboard an omnichannel marketing platform, aiming to unify their communications and improve engagement.

Using MoEngage, Batelco implemented an omnichannel solution that included event-triggered journeys, RFM segmentation, and geofencing campaigns based on customer location and preferences. This allowed them to deliver highly personalized communications. The solution drove significant results for Batelco, including a 77% uplift in monthly active users and a 35% increase in mobile app users, demonstrating the measurable impact of MoEngage's platform.

Batelco