Case Study: Azadea Group achieves 300% growth in weekly new customers with MoEngage's omnichannel engagement platform

Azadea Group Grows 300% Weekly New Customers after Adapting an Omnichannel Approach

Azadea Group, a premium retail company with 600+ stores and a growing e-commerce arm, faced fragmented customer data across markets and channels that limited personalization and engagement. Seeking a unified CDP and omnichannel CRM to deliver insights-led, hyper-personalized communications, Azadea Group selected MoEngage’s insights-led customer engagement platform (using Flows, Predictions, Push, Email, SMS and Connectors).

MoEngage centralized Azadea Group’s online and offline data, enabled multi-channel automated flows (including SMS and WhatsApp), and integrated recommendation tools to power personalized journeys. The implementation drove measurable impact: 300% growth in weekly database acquisition, a 45% increase in sales contribution, a 50% CVR uplift from abandoned cart flows (abandoned cart 10% CVR; abandoned view 2.5%; welcome 4%; wishlist 4.5%), and a 27‑point improvement in NPS.

Azadea Group

Abhishek Tiwari

Manager CRM